Our AW20 Archive Collection pays homage to the iconic mid-90’s era, taking treasured styles & fits from our 90’s Archive and re-working them for the modern day.
With music running through the soul & seams of the Archive range, this AW20 collection
zeroes in on the
angst of opposing musical forces on both sides of the Atlantic.
Bold, brash Britpop with all its swagger, symbolic of the Cool Britannia movement, versus the introspective rage of Gen X Grunge coming out of the United States.
Despite the clash in music & style, there was a lot that united these opposing cultures.
The youth at the time were liberated, choosing baggy fits & long hair, playing with gender norms. Bands could be macho and effeminate; they enjoyed the contradiction.