Who doesn’t love Black Friday? Everybody loves a bargain. However, we wanted to do more with it than just launch a sale; we’re using the Black Friday weekend as an opportunity to give back to the causes we believe in and the communities that believe in us.

This year has been hard on all of us; we’ve all felt the effects of the pandemic, whether that be to the wellbeing of our families and friends, our livelihoods, or our mental health. However, some communities have been hit harder than others, and we believe that its our duty as a brand to help out wherever we can, and wherever it’s needed most.

It’s been an especially hard year for young people in the black and LGBTQ+ community. That’s why we’ll be promoting and contributing to one of the UK’s most important new charities across the Black Friday weekend: Exist Loudly, an organisation dedicated to supporting Queer Black Young People living across the country. Aimed at providing workshops, mentoring, and activities, Exist Loudly was founded by award-winning youth worker and community organiser Tanya Compas.

With a uniquely challenging winter rapidly approaching, Tanya has launched her amazing new initiative: Exist Loudly’s Winter Coat Drive. Aimed at providing winter-ready clothing to those on free school meals, experiencing homelessness, or living in temporary accommodation, we couldn’t be prouder to support such an important cause in such troubling times.

Everyone is welcome to the Lyle and Scott Family Christmas, so to celebrate our 146th anniversary we’ll be donating 146 of our jackets to Exist Loudly. However, we know this isn’t nearly enough; that’s why we need your help. For every 10 jackets we sell this Black Friday weekend, we’ll donate another to Exist Loudly. No one deserves to be left out in the cold; help us look after those that need it most this winter.

A London based organization committed to creating spaces of joy and community for queer black young people

For more information about this brilliant initiative, follow @existloudly, @tanyacompas, and visit their GoFundMe page.