For the Game, the Culture, the Clubs

There are few places where football, fashion, and community collide so effortlessly as they do in Milan. And fewer still where they’re celebrated with the same heart. Last week, under the vaulted ceilings of the NSS Sports venue, Lyle & Scott did just that, hosted an evening that was as much about the people as it was the product.

This wasn’t a launch party. It was a statement. For grassroots football. For the culture. For a 150-year legacy that stretches from the knitwear mills of Hawick to the terraces of Milan and beyond. For clubs who believe the game means more.

Centred around our partnership with St. Ambroeus FC, a team that embodies what football can be, radical, inclusive, fiercely local, the event brought together fans, creatives, players, and changemakers in one space. On the walls: our latest bespoke kits for the Milanese club, each one designed to be worn hard and worn proudly. At the heart of the room: are the people who live this every day.

The kits were displayed like artefacts, testaments to identity, purpose, and collaboration. Lyle & Scott’s iconic eagle met the red and blue of St. Ambroeus in styles that spoke both to football’s past and its future. Think ‘90s tape detailing, bold type, heritage knits reimagined with modern fabric tech. It’s performance but make it personal.

For St. Ambroeus FC, the pitch is a platform. The club works with refugees, immigrants, and underserved communities, offering more than a team to play for, but a family to belong to. The new kits reflect that ethos. Designed not just to perform but to empower, they tell a story that goes deeper than stats or league tables.

Around the space, an archival installation gave a nod to Lyle & Scott’s football heritage, argyle knits worn in the stands, sweatshirts that became uniform for a generation of casuals, and pieces that have made their way from Gleneagles to San Siro. It’s a visual history of how style and sport have always been in step.

Of course, this being Milan, the crowd brought the looks. Leather jackets and low-key tailoring, vintage football scarves worn like heirlooms. The air buzzed with conversation, connection, and shared purpose. This wasn’t about clout, it was about clubs. About roots. About what happens when you build something bigger than the product.

As we raised a glass to the beautiful game and the communities that shape it, one thing became clear: this wasn’t a one-night thing. This is how we move forward, from Scotland to Italy and wherever football takes us next.

Kits for clubs. Style for the streets. Football for all.