Wear it Your Way - Finn Askew
Finn Askew has never been one to stay in one lane. Growing up in Somerset, he cycled through genres like most people cycle through playlists. First came the rock phase, then indie, then a turn into emo rap. Now his sound sits somewhere between alternative pop and rap, a blend that feels instinctive rather than calculated. For Finn, success is simple. “Success for me, I mean, it just means happiness,” he says. “Just being able to do what I love.”
Askew’s relationship with style runs just as deep as his love for music. “I love Britain. I think we rock it the best. I think London’s one of the best-dressed cities in the world,” he says, grinning. He speaks like someone who’s spent time paying attention to how people carry themselves, the effortless mix of thrift finds, archive pieces, and new season drops that somehow just work together on a London street.
On set, Finn was wearing Lyle & Scott’s heat reactive jacket, a piece that changes colour when touched. It became the day’s unofficial icebreaker. The studio lights made the jacket shift between dark and bright tones, but the real fun came when Finn and the crew started leaving handprints across the fabric, watching them slowly fade. He’d step outside into the cool air to reset it, then come back in to start again. “This is mad,” he laughed, holding his arms out like a walking canvas.
The jacket’s shifting palette seemed to match his own fluid approach to identity. Finn’s music and style both reject the idea of staying still for too long. He moves between moods and aesthetics with the ease of someone who has never felt the need to define himself in one box.
The camera caught him in a mix of concentrated stillness and playful motion. One minute, his head down, shadow cutting across his face, looking every bit the serious artist deep in thought. The next, he’s breaking into a smile, pulling the jacket tight, the green tones blooming under his hands. It’s that blend of quiet confidence and willingness to play that made him a natural choice for Futureproof.
As the interview wrapped, Finn reflected on what drives him. “I loved making loads of different types of sounds,” he says.
That restless creativity is what Futureproof is about - artists shaping the future by refusing to be tied to the past.
Finn’s session felt less like a photoshoot and more like a moment where sound, style, and personality lined up perfectly. The jacket told one story, his voice another, but together they made something that felt wholly his own.
