Lyle & Scott x Wavey Garms:
150 Years Reimagined

What happens when a brand with 150 years of legacy steps into a lift and presses “up”? You don’t just rise through floors, you travel through time.

To mark a century and a half of Scottish craftsmanship, Lyle & Scott has partnered with cult London outfit Wavey Garms to celebrate the brand’s legacy in the way only they could, loud, local and unapologetically subcultural.

Together, we handed the keys to the archive to three of the UK’s most exciting new designers: Georgia Hunt, Arun Rose, and Esme Marsh. Each brought their twist to Lyle & Scott’s rich past, reworking everything from 1970s golf knits to the terrace-ready garms of the ‘80s casuals scene, to the chaotic energy of early 2000s indie sleaze. The result? A collection of one-offs that are as graphic as they are grounded, floral gilets, jersey balaclavas, bold appliqué patches and mad argyle crewnecks that wouldn’t look out of place on the shoulders of Liam Gallagher or a pub league midfielder.

To launch the capsule, we opened the doors to a three-day pop-up in the heart of Soho, curated by Wavey Garms founder Andres Branco. Nestled at 9 Walkers Court, the space showcased hand-picked vintage pieces from the Lyle & Scott vaults, archive imagery, and interactive installations. Every item told a story. Every floorboard creaked with culture. It wasn’t just a shop, it was a subcultural museum in motion.

And then there’s the film: Wavey Garms Presents: The Interview. A surrealist elevator ride through the brand’s history. A young jobseeker steps into a lift only to find himself pulled through three chapters of Lyle & Scott’s cultural DNA, swinging Seventies golf, stonewashed Eighties terraces, and Noughties Camden rooftops. Along the way he runs into the likes of Wu-Lu, Jack Charles, DJ Beats, and George Lamb, all before making it, sweaty but stylish, to his final interview at the top floor.

This campaign doesn’t just look back, it remixes the past into something tactile, wearable, and genuinely fresh. It’s about connecting generations. It’s about showing that a brand like Lyle & Scott doesn’t just survive 150 years, it reinvents, redefines, and reclaims its place in the culture.
“Because to know where you're going, you’ve got to know where you’ve been. And this lift’s still going up.”

Wavey Garms x Lyle & Scott, For the past, present and future of British style.