ReFramed Autumn 25 Lookbook

This season, we stepped out of the local and into somewhere quieter. Still British, still communal, but viewed through a different lens. The Autumn 25 ReFramed Collection draws inspiration from the kind of pubs where the lighting is low, the brass shines, and the art on the wall costs more than your car. Think private members clubs, boutique hotel lounges, or a back room at The Parlour where everything has been chosen with care.

ReFramed is about design that feels premium but grounded. The campaign captures stillness and space, where modern British tailoring meets everyday wear. It’s about a calm kind of confidence. The kind that lives in soft textures, clean lines, and quietly refined silhouettes. Every shot is considered, cinematic and intimate. Styled to feel lived in, not showy.

The palette works like mood lighting. Neutral tones like stone, taupe, jet black act as a backdrop for elevated fabric choices. You’ll see ribbed zip knits, luxury shirting, and relaxed tailoring that speaks to craftsmanship, not costume. It's a collection built for layering, for walking into a room and knowing you look sharp without trying too hard.

The pieces pull from three distinct style languages: modernised military, sports luxe, and refined sartorial codes. It’s outerwear that handles real weather but still turns heads. Knitwear that works across your week. Jersey and shirting that bridge the gap between effort and ease. Even the trims matter. Metal fastenings and hybrid details add quiet precision to each look.

What connects all this is the reference to materials that age with grace. Like the brass pint pulls in an old-school pub or the curves of a Hepworth sculpture, these garments are made to wear in, not out. Inspired by artists who worked with raw, tactile forms, the collection brings those ideas into modern menswear. Sculpture meets sport. Tailoring meets tech.

There’s no single customer here. Just three ways in: the guy who dresses clean and minimal, the one who mixes streetwear with structure, and the man who’s quietly obsessed with fit and fabrication.

ReFramed isn’t shouting. It’s showing. A collection for people who care about detail and value craft. Not a throwback, not a reinvention. Just a new way of looking at what premium can be.