Legacy Summer 25 Lookbook

There’s something magnetic about a footballer off the pitch: the swagger, the attitude, the way they carry themselves as if they’re still in the tunnel, still under floodlights, even when they’re poolside or waiting for a coffee. Legacy Summer 25 captures that energy and transforms it into something wearable.

This season embodies understated confidence. We’ve stripped it back to essentials that speak volumes, cool linen shirts, open-stitch knits, UV-reactive swimwear, and shorts that land perfectly between tailored and casually worn. The fabrics are light, the cuts are fluid, and the details cater to those who notice. There’s tipping on collars that nod to old-school styles. There’s botanical embroidery with eagles cleverly hidden in the foliage. And there’s that unmistakable ease that you only get from a brand that understands its heritage but doesn’t cling to it.

Inspired by players like Hector Bellerin, Tom Davies and Dominic Calvert-Lewin, who understand that football is fashion, and fashion is storytelling, this collection is for the downtime that still makes a statement. When the boots come off, the personality steps in.

Summer 25 isn't shouting; it's observing. It’s watching from the sidelines in textured cotton or leaning on a railing in undyed knits. It's resort-ready yet carries the self-assurance of someone who doesn’t need to try too hard.

We’ve taken cues from modern luxury but grounded them in utility. Drawstring waists. Patch pockets. Shirts with just enough room to catch a breeze. It’s how a footballer dresses when they’re not being watched but still expect to be seen.

“And this isn’t just about new looks. It’s about a new chapter. “Summer 25 continues the journey of representing British style and culture on the global stage,”

says Luis Gunn, our Senior Director of Brand. “British culture is diverse, ever evolving, and this range reflects that. It’s brave in parts. That’s the point”. Legacy is about progression. From terraces to touchlines to TikTok, style has shifted. And so have we. This collection plays with contrast, technical and natural, classic and subversive. It's soft power in garment form.

Because footballers aren’t just athletes anymore. They’re muses. They’re moodboards. They’re walking, talking editorials. Legacy Summer 25 dresses them for every moment that matters, off the pitch, out the hotel, into the night.

This is how British summer looks now. Relaxed. Refined. And ready.