Wear it Your Way - Jianbo
Jianbo was the first through the door on shoot day. No hesitation, no warming up. He knew half the crew already from past work, dapping people up and catching up in quick bursts between lens changes. That mix of ease and readiness set the tone for the whole day. There’s a certain confidence that comes from walking into a room and already having roots there, and Jianbo carried that in every frame we took.
South London born and raised, Jianbo’s artistry comes from a place where cultures overlap, and stories are built in layers. His work is shaped by a city that moves fast but holds on tight to its identity. “British style to me is the ever-changing, developing story based on the people that are living in this country called Britain. We’re an international place. That’s the beauty of Britain. This cultural melting pot, truly the most progressive in the world, in my opinion. Always in flux and dependent on the moment, the feeling, the time and the people.”
On set, Jianbo moved with the same rhythm he talks with. Intentional but unforced. We’d give him a space; he’d give us a mood. From leaning into the light to locking eyes with the camera, there was no guesswork. He understood how to hold the lens without overselling it. That quiet awareness meant we didn’t need to over-direct.
Between takes, he spoke about success in a way that felt as grounded as his presence in front of the camera.
It is also a reflection of his philosophy. For DC3, success is not a straight reward for effort. It is intertwined with the setbacks, the rejections, the moments when things do not work out. “I think just thinking now that I can even wear it, it's just things like that that just made me realise that consistency, man. I think success means failure in a way where it's like you must fail to get it,” he says.
It is a belief that reframes what winning looks like.
No glossy ambition talk, just an appreciation for the fact that showing up, staying in it, is the win.
The footage we captured had that balance you rarely get on the first slot of a long shoot day. It was rooted, sharp, and unafraid to carry weight. Jianbo wasn’t there to overperform. He was there to represent where he’s from, what he stands for, and the culture that shaped him. In a campaign built on presence, he brought it without trying to own the whole room. And somehow, that’s what made him stand out even more.
