Kits for Clubs Season Two

When we launched the first season of Kits for Clubs, we weren’t chasing PR metrics or fast-follower trends. We were doing what felt right, giving back to the culture that’s always had our back. And now, as we enter season two, the mission is clear: bigger, better, and bolder, but still rooted in the same simple idea, football belongs to everyone.

This is grassroots football, the way we love it. Not filtered or franchised. This is five-a side after work, Sunday league slogs, pub teams in mismatched socks, and that lad who shows up in jeans but still bags a goal. Kits for Clubs is for them. For you. For anyone who’s ever taped up their boots, walked down to a wet pitch, and played for the love of the game.

Last year, we made a seven-figure commitment to get free bespoke kits into the hands of teams across four continents. From Tokyo to Tooting, Kampala to Kentucky, clubs who might never have had matching shirts suddenly had a badge to wear with pride, and that badge had a golden eagle stitched on the chest. A proper one.

Drawing on 150 years of Lyle & Scott heritage, from our appointment to Royal Warrant in 1974 to our modern-day stomping ground in Camden, these kits are designed to stand out wherever football is being played, watched, or celebrated.

This year, we’re not just delivering kits. We’re delivering stories. We’re asking teams to show us their matchday routines, the post game pints, the awkward group photos, the wins, the losses, the muddy knees. Because the truth is, football isn’t just about the game. It’s about what happens around it. Kits for Clubs is our love letter to all of it.

And this is just the beginning. We’re in this for the long haul, supporting grassroots infrastructure, fuelling the passion that starts on a local pitch and echoes through generations. If you’ve ever laced up with your mates under a grey sky or argued about offside with no ref in sight, this campaign is for you.

Footballs for the people. The kits should be too.