LEVELS:
Crafting the next chapter of British Menswear

LEVELS is not just a collaboration. It is a commitment. A new project born from the momentum of Lyle & Scott’s 150th anniversary, LEVELS invites the next generation of British design talent to reinterpret the brand's DNA. Not through nostalgia, but through evolution. Following the success of our exhibition partnership with Wavey Garms, which brought together community, culture and archive storytelling, LEVELS marks the natural next step. From showpiece to shop floor. From gallery to garment.

At the heart of LEVELS are three designers who reflect where British menswear is going, without losing sight of where it’s been. Each one brings a different discipline, different instinct, different energy, but they’re united by craft, cultural perspective and the drive to say something new with the tools of the past.

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Georgina Hunt, with roots at Palace Skateboards, brings a sharper streetwear edge. Her process is instinctive, image-led and rooted in subculture. For the original pop-up collection, she mined Lyle & Scott’s history in football and music culture, reworking sportswear cuts into bolder, looser shapes and remixing retro influences into something that felt urgent and young. Her LEVELS designs carry that same energy. Emblazoned with punchy graphics and steeped in nostalgia, they walk the line between uniform and rebellion, just like the youth movements that inspired them.
"Lyle & Scott's heritage lives in football and subculture. For this collection I pulled from the archive, the 80's golf knits, loud colour and oversized argyle, and rebuilt those ideas into pieces that feel sharp, modern and ours."
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Esme Marsh offers a quieter perspective. Her background is in reconstructive design, where clothes are unpicked and reassembled to say something new. For the 150th exhibition, she focused on texture and tactility, hand-finished workwear and inside-out knitwear that told a story of care and process. LEVELS sees her refining that story into something more wearable, but no less personal. The cuts are sharp, but the attitude is soft. These are the pieces that sit close to the skin and age with you.
"I picture people who value quality, craft, and intention wearing these pieces, so individuals who care about how their clothes are designed and how they feel, rather than chasing trends. They’re creative, thoughtful, and drawn to garments with quiet character and longevity"
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Arun Rose works with precision and intent. Known for his outerwear and technical innovation, his design language is built on movement, utility and detail. In the early stages of this collaboration, he gravitated towards structure, repurposing classic Lyle & Scott jackets with modular fastenings, performance fabrics and sculptural silhouettes. For LEVELS, he translates that same engineering into garments ready for city streets and terraces alike. Think futureproof shapes that still feel grounded in the everyday. His pieces don’t shout; they function. But function, in Arun’s world, is a flex.
"From the archive, the main thing that stood out to me was the classic fabric language of the Lyle & Scott brand with a rich heritage in knit & wool fabrics which I fused with my interest in highly innovative technical fabrics to create the collection."

Each of these designers first entered the Lyle & Scott world through Wavey Garms, a curated exhibition space for our 150th anniversary designed to stretch the brand’s language and celebrate the past through a future lens. Back then, the garments weren’t for sale. They were statements. Now, in partnership with LEVELS, they become a product. Limited edition, diffusion collections developed in collaboration with our in-house team and refined for retail.

This is where storytelling meets sell through. Where design talent meets commercial opportunity. And where the next generation of British designers help rewrite what Lyle & Scott can be.

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