Lyle & Scott x Panini:
Where Style Meets Sticker Nostalgia

Lyle & Scott continue their string of punchy collaborations with a nod to the kings of collectables: Panini. The capsule, built on football memories and reimagined streetwear silhouettes, celebrates the moments that made us, the sticker trades, the shinies, the heartbreak of a double you already had six of.

Panini’s legacy needs no introduction. For generations, they’ve been the gatekeepers of childhood obsession and playground negotiations. And while their presence remains globally dominant, especially after reclaiming the Premier League license, it's the personal connection that sticks. Lyle & Scott understand that intimately. That’s why this collab feels more like a love letter than a product drop.

Titled simply but fittingly, Lyle & Scott x Panini sees the Scottish menswear mainstay revisit their heritage sportswear DNA through the lens of nostalgia. It’s the brand’s essential off-duty gear, sweats, tees, hoodies, adorned with joint embroidery, colour pops and nods to Italy’s most iconic sticker manufacturer. Available in a palette of blue, green, grey and black, the 16-piece collection manages to feel premium and playful in equal measure.

And it’s more than just aesthetics. The entire line is made using 100% organic cotton, a commitment to sustainability that matches the authenticity of the collaboration itself. No gimmicks, no overdesign. Just two cultural powerhouses speaking a shared language.

Speaking about the evolution of the Panini partnership, Lyle & Scott Creative Director Ben Gunn notes,

“With a combined heritage of 207 years, we felt Panini much like us is uniquely placed in a world, where very few things stand the test of time. Panini represents quality and inclusivity, two of the cornerstones that make Lyle & Scott so relevant in today’s ever-changing world.”

That story runs deeper through the team too. Head of Design, Josh Hughes, recalls: “Every Sunday, my brother and I would grab our pocket money and head to the shop for our weekly Panini fix. It wasn’t just about the stickers, it was about the hunt, the trades, the rituals.”

Panini’s Tony Verdini echoes that sentiment. “Panini has always been more than a brand. We’re about memories, identity, belonging. That’s why this collaboration with Lyle & Scott works so well, we both speak to people’s youth, and to their now.”

Whether you were a binder-sorting purist or just in it for the foil badges, there’s something universally joyful about this collection. A reminder of simpler times. Of mates, of matches, of moments. Of memories that were made, and now, thanks to this capsule, worn.