The Lyle & Scott Ambassador programme
For 152 years, Lyle & Scott has evolved while remaining true to its foundations. From its roots in Scottish knitwear to pioneering golf apparel, defining collaborations, and a lasting presence in football, music, and culture, the brand has continually found new relevance across generations and around the world.
People have always shaped that history. Early adopters and pioneers who brought Lyle & Scott into their own communities and gave the brand-new meaning. From golf clubs and football grounds to grime and British indie music, these connections became part of our story because they happened authentically.
The Lyle & Scott Ambassador Programme is the next part of that journey.
We’re building a global community of people who represent the places, cultures, and interests around them. People with a genuine connection to sport, style, music, and their wider community. People who share our belief in equality, diversity, innovation, quality and craftsmanship.
We want to support the people making an impact in their own world, while giving more of those communities a place within the continuing story of Lyle & Scott.
About the programme
The Lyle & Scott Ambassador Programme brings together people from different communities around the world, from football and golf to fashion, music and beyond.
We’re looking for individuals who can introduce Lyle & Scott to new audiences through what they already do, rather than changing what they do for us.
That could mean wearing Lyle & Scott within your sport, bringing the brand into your community, sharing product with your audience or working with us on future projects.
It is also an opportunity to tell stories that can otherwise go unheard. To celebrate the people influencing culture now and give the next generation a platform to do the same.
The aim is to build long-term relationships with people we believe in.
What to expect
As part of the programme, you’ll have opportunities to receive Lyle & Scott product, get closer to upcoming launches and take part in selected brand experiences, events and projects.
We’ll also look for ways to support what you’re already building, giving the right ambassadors opportunities to work more closely with Lyle & Scott over time.
Who we’re looking for
We’re interested in people with a genuine point of view and an active community around them.
You might be involved in football, golf, boxing, padel, training, music, fashion or something outside those worlds entirely. You could be an athlete, coach, creator or community organiser. What matters is that people connect with what you do and trust what you have to say.
An established social presence is important, but numbers alone aren’t enough. We care about relevance, engagement and the role you play within your community. If that sounds like you, complete the application below and tell us why you want to be part of the Lyle & Scott Ambassador Programme.