This campaign brings to life the shared spirit of football through the lens of grassroots teams across the world, united not by geography but by the kits they wear. It's a global portrait of the game at its most human; raw pitches, local players, real stories.

Camden & Islington United

A community owned club using football to power local projects, free sessions and women's programmes. CANDI shows what the game can do when it belongs to everyone.

It also serves as a visual statement of Lyle & Scottˇs global presence. By spotlighting real teams in Lyle & Scott kits from Kenya to Serbia, Mexico to the UK, the work subtly but powerfully reinforces our international reach, told through the universal language of football.

Using the Kits for Clubs network, we will curate a digital series that captures the power of sport to connect people across borders. The backdrops change. The passion does not.

2 seasons completed.

1000+ kits delivered worldwide.

20+ countries reached.

5+ continents covered.

TSV Penkefitz

A small club with big spirit. Built on volunteers and consistency. Kits for Clubs helps turn that togetherness into identity on matchday.

Kamulu FC

On Nairobi's eastern edge, Kamulu FC gives young players a pathway and a platform. Fresh kits match the clubˇs ambition and work rate.

Mexico - Club Deportivo Huracán

Rooted in community and development across age groups. The badge, the colours, the togetherness. A new kit brings it all into focus.

Thank You_

To every coach, captain, parent and player who reached out. Your support has shaped what comes next. Kits for Clubs will keep backing the grassroots game with focus, clarity and care.

Evolution_

Looking Forward


The success of Kits for Clubs has shaped a smarter framework for the future. We are moving into a more intentional phase that focuses our resources where they have the greatest impact.

That means deeper partnerships, clearer pathways for players, and long-term support for clubs and communities.

Next up, a partnership with Rising Ballers will support the reintegration of academy drop-outs into professional environments, while the Rio Ferdinand Foundation helps distribute kits through their network.

These are major, sector leading partnerships made possible by the scale and impact of Kits for Clubs, marking a new chapter with two of the top names in the game.